Quote Originally Posted by munz6869 View Post
http://media.theage.com.au/technolog...e-3218916.html - especially as it's presented as an alternative to Instamatic!! How that can be valued at more than all of Kodak, presents a Capitalist mystery, the likes of which I will never understand...

Marc!
It's little more than an attempt to "brand" film photography with a sprinkle of aspirational hipster dust. It's doing nada for surviving pro labs with struggling film lines.