To clarify,

I don't disagree with the ephemeral hipster critique of Lomography - I was so disappointed by the plastic rubbish when I went to the Lomo shop in Vienna a few years ago - I think it's the first time EVER I've been in some kind of photographic shop without buying something! However, in the light of iphone app 'Instagram' selling (to Facebook) for a reported US$1billion dollars, a ridiculous number by any measure (and more than the net worth of Kodak), I would much rather see any kind of media about film, than an iphone app that pretends to be film... in summation: this is a crazy world sometimes.