Thank you Marc for the clarification. That puts things in a different light.
My opinion on that is fairly basic . . . I just see it as a business concern trying to make a go-of-it using existing products and services.
Really. I don't see why some people here make such a fuss about Lomography. They've figured out a way to get film into the hands of lots of people who might otherwise not see it or care. This is more than Kodak, Fuji, or most of us, for that matter, have managed to do of late. So what if it's just "marketing to hipsters"? Many here complain that Kodak doesn't do enough to market film, and when someone actually does that, they complain even more!