A lot of the "hipsters" using these plastic cams are way below my age but if it leads them to become obsessed with better quality film cameras and particularly LF cameras and they help keep the market alive then that has to be a good thing. I see lots of bright young things coming out of camera stores holding negatives taken in their weird plastic camera and hope they are the next generation of quality film camera lovers. The iphone ap thing is starting to annoy me, people are loading their shots in sites dedicated to film shots, get out or get a real camera.