It seems that owning a movie theater is a capital intensive enterprise. These cost will be passed on to movie goers which definitely means ticket prices will go up. Currently, movie tickets are too expensive for me and I wait for the release on Netflix. I'm not going to assume that other movie goers are like me. Will tickets get so expensive because of this technology that movie house will go extinct because it's unaffordable for an average cat like me? If I'm going to pay more for something, I'd expected added value which digital cinema does not deliver.