Probably nothing out of the ordinary with rising silver prices and whatnot, but now its official.

FUJIFILM Corporation has announced that it will implement a worldwide price increase for its photographic films. The price increases are substantial and it would be double digit, but will vary depending on products, markets and regions.

1. Products:
Photographic Films: Color Negative Films, Color Reversal Films, Black and White Films, and Quick Snap.
2. Date of Price Increases: Effective from May 2012


http://www.fujifilm.com/news/n120423.html