The people who buy their film now are the early adopters. (I'm not completely sure about the correct marketing terms) Paying a premium price for a not too great product. Once that product is good the rest will follow. So if your not happy with their products wait. If your willing to gamble and support their efforts go and buy.
The idea of a product that you don't need to be educated how to use I don't agree with that. Everything has a manual on how to get the best result with a product. The same goes for the film of TIP. If one is used to use Polaroid...well that doesn't exist anymore. But it was a lot easier with those product.