Personally I would have waited before putting out a product on the market. So therefor I have to applaud their marketing people. It is lomography at its best. I like some of the result and some I don't like. But I think that educating the customer how to use the film to get the best results is not a bad idea because people expect it to be Polaroid. And that it is not. That is why Bob Crowley is saying he is not recreating Type 55 film but is developing a Type 55 like film.
However I do understand what you are saying PE and from your point of view I agree completely. But I also do like how TIP is doing their thing and creating a loyal fan base in doing so. With a faulty product.