They do ship some film to selected testusers. But different times calls for a different approach. I don't have problems with that. And for a product like film it will not be harmfull for people. For instant film it would be difficult to spent 3 years developing and then selling the perfect product. So the way TIP does it is probably the best way. And again you don't have to buy it if you don't like it. They don't claim to have a finished product. If I have some money to spare I will buy some film from them but not much. Too pricey for me.