to be honest, the only reason for me to shoot instant film (an film in general) beside the fun, is to get a different look than 99% of the other photographers. Last thing i want are flawless pictures that I have to edit in Photoshop to make them look interesting. So for me, and a lot of other photograpgers this is a perfect product. As lomography is. But I understand, that this is a dangerous discussion. In any case it is great to have a choice!