Maybe it is that I am not too fast on the uptake but the OP said that the article was somewhat encouraging and CGW replied "hardly". Does this mean that the article is in fact not encouraging at all? I would say that three years of sales increases by at least one company is even more than somewhat encouraging. What would it take to have somewhat encouraging in terms of film sales? Certainly if we are waiting to hear that film sales are at an all time high we will have a very long wait. Is anything less than that discouraging? Even knowing that film sales are not declining is good news and yet that at least some sales are on the increase has to be positive news regardless of how much one is looking for the bad news in regards to film.