The Holga wasn't designed. Eggs from a Brownie and sperm from a mutated Zorki were mixed on a hot rock; the resulting fertile ova were then moved to a dark room next to a research reactor in Magnetogorsk. A few weeks later, they had the Holga prototype, which was then put in production by insane dwarves living in the sewers of Kiev.
After Chernobyl, and then the fall of the Iron Curtain, imprisoned schizoid peat diggers were put in charge of production while marketing was taken over by refugees from the mountains of Albania.
Why is this camera so popular? I didn’t even take it seriously when I first saw it and still don’t.