I've just clicked on a few APUIG profiles and checked a few ages. After a quick and dirty calculation I see the average age of a typicall APUG user is 93. Film will die out when no one buys it any more. I don't think the typical APUGer is going to be the best candidate to future proof film long term...

Personally I think the more trendy, the more 'hip' (whatever it means) to youngsters, the better.

I'm perfectly fine with film being marketed as 'cool', 'with it', ''sick', 'bad', or whatever other youth fashionable labels that can be stuck on it.

Just make sure the kiddies buy the stuff. I don't care whether they know how to use it, just as long as they BUY IT.

They'll get old, cynical, pedantic and start arguing about DOF tables and agitation techniques soon enough....