It's an aesthetic hook, a cute form of shorthand to give people a quick reference to the subject.

Almost any newspaper does this - they need a central idea or 'hook' to base a story around. Of course, with film there's 100 or 1000 different paths they could write about, including the much more representative fact that film quality approaches or exceeds digital, in many cases.

Anyway, it was good to read this and I think it's entirely valid that someone who may not have thought about film could read this, and serve as an entry into exploring more.