As head student leader of a university photography club in 2008, I started seeing this trend, and I was annoyed by it. People started bringing up Holga...this was before Lomography was really popular. I really didn't see the point in equating film with cheap plastic cameras. People were assuming that one automatically went with the other, even 4 years ago. And this was before IPhones really took off.
But I'll tell you, I got a handful of members interested in trying the legendary Kodachrome. We bought a bunch of rolls off of PKM-25 for a good price. I think people enjoyed the experience of shooting Kodachrome before it ended.