Actually, no. Not any more ironic than Fujifilm being an OEM for Hasselblad. Now imagine that Fujifilm had bought both the Olympus and the Leica brands. (link, "We make the Fujifilm sensor, software, and all the important components themselves. We also have a very good brand. So why should we put Fujifilm technology in a body from Leica?") Can you imagine the looks on the Leica fanboys' faces when they would be reminded that they are actually shooting with a Fujifilm camera?
Originally Posted by DREW WILEY