I agree with you. Sometimes, marketing says to the customers what to buy, not the opposite...
In Montréal, only serious photo retailers offer a respectable selection of films (3 or 4 in the Greater Montréal area) + pharmacies that carry mainly no-name color and B&W films + Fujifilms. But prices are quite high, so I tend to buy bulk film & papers from American distributors (Freestyle and Ultrafine Online).
In "One hour photo service", sometimes they just sell photo frames, tripods and digital cameras. Films shelves are empty.
The other day, in the countryside, an old clerk sold me his last Kodak Gold 100.