Like so many of the "arts" marketing has a huge impact on whether a photographer is "successful" and consistently sells his images or not. Like so many things it's often not so much who the best but who sells and markets themselves the best.
That's true but we're not really talking about the best, or marketing, we're talking about someone doing something completely new and different as the OP article wrings his hands about. Some groundbreaking new direction in photography.
Are you suggesting it's out there but nobody has discovered this person yet?
I couldn't think of anything witty to say so I left this blank.