Someone on flickr has received a roll, shot it and posted examples http://www.flickr.com/groups/ishootf...7630395022016/ so probably not a scam. They tried a stand dev in HC-110 dilution J (1:150) as there appears to be little processing info out there. The results look promising if 110 is your cup of tea. The cartridges are apparently different from the Lomography Orca film released recently.
I'm all for new/old film formats where ever they come from. These guys, who ever they are, aren't going to be challenging Kodak or Fuji in the 110 market are they?!