[BrianShaw]

I wouldn't hold out any hope. It doesn't suggest any renewed committment to film by Hasselblad, or any particular interest in film by the company. It's just a special interest piece designed to hit a nostalgic chord with a portion of their customer base. And note that they've managed to imply that there is just one Hasselblad photographer still using only film...

My thoughts exactly as I read the article. But then I re-read the title of this thread and decided that the title said it better than I could: "faint hope for film recognition" rather than 'hope for film revival'. Hassellbad has moved on from film and that is quite evident.