I mean look at these videos. It is in no way the case that Hasselblad does not want to have anything to do with film anymore.

http://htv.hasselblad.com/video/me-a...-my-hasselblad

http://htv.hasselblad.com/video/phot...nnel=worldwide

http://htv.hasselblad.com/video/cact...channel=france

http://htv.hasselblad.com/video/hass...channel=france