Fuji is a successful player in digital, and they aren't keeping around any spare emulsions. Each emulsion has to pull its own weight, and reformulations are weighed against the return profit. Witness the demise of Acros 400 in 120. Companies only go for a loss in a product if it promises a future ROI. That's why Microsoft keeps the lights on for MSNBC. When a product needs to be reformulated in a shrinking market, there is very little chance for that product's continued manufacture.
Originally Posted by NB23