I wonder at what point was film less than 50% of their gross sales. In 2000, it was 19%. That's not much. I'm guessing that in 2000, film was a much higher percentage of gross sales for EK. Fujifilm was highly diversified before the great decline of film usage.At Fujifilm, photo films accounted for less than 1 percent of the company's total sales in fiscal 2011, down from 19 percent in fiscal 2000.