Certainly with my generation - and definitely in China ('flush times') - there seems to be a sense of collective entrepreneurship. Something has to happen before the end and if not, hopefully a phoenix from the ashes. There is enough passion surrounding film that another Ilford popping up has to happen? But something tells me it depends on how slow 'the death' is. If it passes over us, we submit, if films are dropped quicker (although horrible in the short term), it's more of a shock to the system - a motivator for those with the facility to do something about it? With this phasing out I feel we're being manipulated into acceptance. I don't like it.