The issue is not whether a profit can be made, but where the most profit can be made given the abilities and resources of the company.

There are never enough resources to do everything. So the must be allocated to the projects that can bring the highest return. I work for an international company. The company is profitable. However, if the company does not see a path to be one of the three top players in the market, we will not go there. Any farther down the food chain, and you cannot drive the market, you can only follow. So they have even sold of divisions making a good profit, because the risks of being a market follower are much greater than being a market maker.