Certainly a very different approach to business....I think most of the success comes from an entreprenurial outlook, looking ahead, identifying changing needs and products, seeing opportunities, not falling into hubris or the "we're the best, no one can touch us" attitude, not the "us too" approach to existing product, and so on. Maybe a basic mind set, not perhaps always learnable at business school or otherwise, and certainly a long way from "let's tick the right little boxes, then we don't have to think too much!"

I've seen both types of business during my years in my own small actitivities.