Yep, obviously the best way to show Fuji you care is to continue to buy the film but I think it adds extra weight with a petition. There will always be nay-sayers/doom-mongers who believe these things never work... but they are probably the same folk who wonder why they never win the lottery even though they never bought a ticket :-)

The petition has reached it's initial target of 1,000 signatures and now has a new target of 1,500... currently they are at 1,162...