Late? They're early.
This product is clearly aimed at the future, bottomed-out, film processing market. It's a lower-volume development unit to serve as a scaled-down replacement for all those larger labs that are shutting down for lack of volume. That it happens to be an updated older, proven product saves on all kinds of R&D and tooling expense. It's a lot like Ilford's advantage of having scaled down plants that can economically produce at today's lower volumes compared to the gigantic Kodak dinosaurs.