[pbromaghin]

We seem to be back where we started in early 2012 with denial of what led to Kodak's bankruptcy filing--a decade-long collapse in demand for film products and services. Labs closed or shut-down film services for lack of customers. A new JOBO in the backroom won't trigger any miracles now--assuming a lab owner would gamble on a "field of dreams" style business plan. It's not matter of the film industry's intelligence but of demand for its products that's key now. Call it nonsense if you like.

JOBO might have considered a cheaper model than this one. They make a good product but may have read the tea leaves incorrectly.

The denial is your refusal to see that there will be a post-collapse world of film, that it is possible to be successful in it, that some are positioning themselves to do so; and your insistence that any success they have will be a miracle. I didn't say it was a matter of the industry's intelligence - there are a lot of smart failures in this world. Whether these people succeed or fail will be a matter of wisdom.

Fuji and llford have both been able to survive the collapse where Kodak was not, and they did it in vastly different ways. Ilford did it by shrinking and focusing on excellence in a narrow product line, Fuji by expanding into seemingly unrelated industries based on their chemistry and coating technology. Can anybody clearly describe Kodak's approach in as few words?