If you get familiar with what's been happening with New55 you'll realize a few things. One, it's run by a number of very competent people who have had success in many products in the past; including medical technology and high-end ribbon microphones. So they're definitely legit, and know what it takes to bring a product to market.
Two, they're still R&Ding, while simultaneously looking into suppliers/manufacturers for scaled up production. This is a real world process that can't just happen overnight. The blog is an opportunity to see what an actual product development, branding and scaling operation looks and smells like.
Three... patience is a virtue....
I have faith in Mr. Crowley and his folks out East.