I might be wrong, but here is my 2 cents, the age of the communication is what doomed Kodak and many others, marketing and information delivery had changed dramatically, hype is King. If you look closely on the ads today, they do not even begin to discuss technical aspects of the product, and that is how companies that manufacture quality products loose, new generation is googling in order to get info, despite the obvious fact that unbiased opinion is increasingly hard to find even in the newspapers.