I think it's very interesting, and hopefully it's an avenue for Kodak to cement the need of 35mm film for the future. The talk about black and white used for separation is also interesting, exposing different channels via a recorder onto b&w stock and 'decoding' it down the road by scanning into the same color separation channels in the future.
Both these films, if they are successful, guarantees some sort of demand for both color and b&w film in the future, which could also help still film production survive.
I guess I'm a 'glass half full' kind of guy, and maybe I'm overly optimistic, but I do think it's interesting.