Rich,

It costs under $10; about as much as one roll of film (buying/self-developing). IMO, that's hardly overpriced. Of course, you consider this overpriced, but I thought that I'd bring in a comparison for those who might not be able to quickly get the price.

Also, if you exit the App from your favourite screen, next time you open it, it will still be there. Thus, no need to "…dig down a few layers to get to the times".