Quote Originally Posted by DREW WILEY View Post
For most recognizable big brand names, it's a huge risk to try to shift your
market emphasis. To this day, I'm not sure who Kodak is. I don't think they know either.
Positioning is a dangerous game, and if you do wrong, it can take a lot of time to repair, if ever possible. This is what I get a feeling that Kodak is finally understanding, from being "kodak, the company giving the world photography", passing through a long period of "Kodak, hmmm what are they doing today? printers? scanners? batteries? pens? flashlights?", they need to focus on something and stay focused and claim that position to become one of the major players in peoples minds in this field. If they do not succeed, it's most probably over once and forever.