For decades everyone knew exactly what Kodak stood for. Maybe the general public box Brownie
crowd never knew about the extensive industrial scope of products, but cumulatively, there was a
core focus to the whole enterprise, along with a well defined market. This might have needed some
tailoring and gradual shift as newer technologies emerged; but it's not the kind of thing any smart
manager would gamble with while testing newer options. I witnessed several big corporation go down
that wrong path, esp in the 90's when the mantra was to diversify, diversify, diversify in order to have a bigger perceived footprint to potential stock investors. The problem was, some of these
companies diversified into arenas they really didn't understand, and thereby sacrified key finances
that should have gone to upgrading or underpinning their existing base.