Hasselblad makes things in batches. Given the glacial pace of V system sales nowadays I wouldn't be surprised if they still have a warehouse full of bodies and accessories made before 2010 waiting to be sold. In any case, my 1998 501CM works just fine along with backs and lenses I own that according to their date codes go all the way back to the 70s. In the end, just ring Hasselblad. They will have the final word on this and should be easy for them to verify if it is new or not. I'd expect them to be interested in dodgy dealers tarnishing their name, if it turns out to be, so it is in their interest to help you out.