So essentially it sounds to me like Kodak wants to sell off their highly productive and very active film sales and marketing division.

Wow, my wife is a programmer, she could do the the web page work, if I work at it too and hit the big pro-photographer trade shows I could seemingly double Kodak's marketing efforts, sales should skyrocket.

WTF Kodak, wish I could sell something that doesn't exist for big bucks and keep the cash cow too.