Yes, intent is what I'm getting at Blansky.
A craft, like photography or painting or sculpture or hairdressing, simply looks to me to be a tool to express an idea, have some fun, or make a buck. My use of the word "simply" is not meant to imply anything derogatory.
In the example I provided above I applied my craft well and it was an enjoyable morning and the result was pretty, but it wasn't an inspired expression, it wasn't art.
For me inspiration is what makes something artistic; regardless of the medium, and regardless of who does the work as craftsperson.
The inspiration, the intent to "make" something, can be assigned to us by a client (their artistic vision) or we can express our own ideas or it can be a collaboration (maybe our inspired style or well practiced specialty and their application).