Benji you can be sure that Fuji makes more money with MP Film than with still films.
The Indian Market used quiet a lot of Fuji Film, many EU Films have started using Fujifilm instead of Kodak. A vast number of Movies are still shot and released on film, sure less than in the past but still a pretty high number. Maybe the Fuji stockholders pushed the company to make this rash decision, shooting with Redor other digicams is not necessaraly cheaper than shooting with Film, the release is cheaper unfortunately. I am still hoping for some hackers that will crack the digital movie thingy and show the world how vulnerable the digital distribution chain really is. Stupid Beancounters. End of rant