Oh so gently now...
Wonderful statement on the uniquely qualitative aspects of the film medium. And a killer lead photograph. This is the approach some of us were advocating years ago as a parallel marketing effort with their moves into the digital side of imaging. Positioning themselves as the preeminent supplier of all types of imaging products and technologies worldwide. Unfortunately, that's not the direction they chose.
But this is a nice presentation. A bit late, but very nice.