Consumers don't get hung up on the technologies used.

When I was making imaging technology presentations for Kodak (in the late '80s and early '90s) I used to tell people, "technology becomes a success when it becomes transparent to the user. You don't how to know how an automobile engine works to drive a car."

Some time around 2000, the technology became transparent and consumers started going digital for the CONVENIENCE and RESULTS, and NOT for the technology.