Sorry, but the convenience and results in going to dcams are what drove the large scale consumers switch, NOT marketing-driven perception of convenience and results. The results and convenience are REAL. Particularly the IMMEDIACY part of 'convenience'. I spent 7 years working on Kodak's instant system; a lot of that time involved looking at customer surveys and customer feedback. The biggest item that drove instant sales (both Kodak and Polaroid) was IMMEDIACY; the ability to share the images almost instantly. I've spent a lot of time looking at photos coming out of photofinishing processors, and it was quite common to see a roll of film that had pictures from 2 (or more) different year's Christmasses on it. Instant, and now digital, give CONSUMERS immediacy that film doesn't offer (even with minilabs) and that's what sells!
Originally Posted by Ken Nadvornick
I recognize that the above comments don't apply to the members of this forum, who, first and formost, care about the imaging technology.
To put my comment about convenience and results in an APUG approved context: George Eastman's 'You push the button, we do the rest' cameras made the underlying silver halide process completely transparent to the user, giving the user convenience and results.
Last edited by Prof_Pixel; 09-16-2012 at 07:18 PM. Click to view previous post history.