Content over Quality. I keep telling friends of mine that. At the end of the day, being a photographer now is about marketing and brand rather than quality results (and I know many photographers who do lots of crappy work), but oddly, I see very, very, very few who are passionate about their craft as a medium and prefer to be a set designer and costume artist. I prefer to focus on expression and the face, after all, I don't want my child to be 20% of an image consumed by some printed backdrop and fake floor - but others eat that stuff up.
I prefer to be passionate, I shoot everything I can get my hands on, in every weird way I can. I prefer my passion which is hands on, rather than the passion of photoshop. So to me, I shoot with everything from 4x5 and Mamiya 7's to box cameras and Hawkeye Brownie cameras (one with the lens reversed of course) and I use the strengths and weaknesses of each camera to give me what I want.