In terms of brand positioning, Kodak needs to find and mark a new position on the market. The film biz is probably not interesting for them in a long term perspective, as little development of both products and brand value is possible in a decreasing business. Just because they say it goes good with their film sales, it doesnt mean they make enough money to see a long term increase in the profit from that business.
Originally Posted by donkee
I'm thrilled to see how this ends, and if Kodak could get a B&W inkjet for professional photo done right, I'd be the first to buy one...