"I liken it to the wonderful Lacoste shirt. They last a long time, they are precision made and they simply dont go out of style."

I once bought Lacoste polo in the late 1970s. What a joke, made no better than a Land's End polo aimed at scum like me. And their color combinations stunk; now very out of style. The NYTimes is just doing its job seeding first tier spending behavior to the second tier cool people. Movie stars, usually one paycheck behind, rent this stuff for their planned public walkabouts.

I hope it works. I have a Leica, love it. I want them to stick around. Meanwhile I spend most of my time recreationally abusing my Nikon, who has no illusions about her looks...