Trebla is Albert spelled backwards. Albert was the name of the founder, or at least one of the founders of Trebla. Albert had a non-compete clause in an employment contract that stipulated that he could not use his own name if he left the company (Kodak I believe) and started a his own company, so when he left his previous job to start Trebla he just reversed the letters in Albert, and voila, the company was not named after him, though his name was in the company name if you knew where to look.