Me, like the big lobowski (him being the royal we), use "WE" to indicate that CatLABS is a company. I myself have no queen... but i think i have heard her majesty use this form of language.

As noted about the thread - the implied connection to Jobo suggested in this thread is in fact, well, a fact. We (CatLABS) source parts, and supply service to Jobo machines and users through our direct connection to Jobo in Germany.