Photokina 2012: Fuji Neopan 400 is back
I've visited this years Photokina and besides their new Instax camera and two new silver halide colour photo papers (for the increasing market of photobooks) Fujifilm presented the re-introduced Neopan 400 (135). Visible both in the showcase and the brochures at their booth.
I talked about Neopan 400 with the responsible Fujifilm manager, and he told me the reasons for the Neopan 400 comeback are
- Fujifilm has successfully solved the problems with one raw material, which caused the former production stop
- they see increasing demand in this film segment
- in Germany the Fujifilm BW film sales of the last three years have been the highest they ever had (new sales record)
- there is an increasing interest in film from younger photographers.
He said that if there is new interest and sufficient / increasing demand than Fujifilm is in principle willing to re-introduce films. At least there is no "if the production has stopped, the product will never, ever come back" policy at Fujifilm.
It's all about demand.