My initial reaction is that this is great. I'm glad to see Fuji taking notice that sales of film products can still be a profit maker. My second thought is what about 120?? That was the format where Fuji Neopan 400 really shines and for years it was my staple film stock.

However, overall this is why I am no longer shooting with Fuji products. When rumours began circulating that Fuji Neopan 400 in 35mm was discontinued I wrote to Fuji directly. The response I received was that Neopan 400 in 35mm was NOT discontinued and Fuji had no intention of dropping it. Evidently other Fuji employees disagree. I am so tired of the mixed messages.