UPDATE: I sent an email to Fuji and got this sad news in response:

Dear Kyle,

Thank you for contacting FUJIFILM North America Corporation. Please allow us to assist you.

We do not currently have any information regarding a potential reintroduction of Neopan 400 film in North America. We apologize for any confusion or inconvenience.

We sincerely hope this information has been beneficial to you. If you should have any further questions or concerns, please do not hesitate to contact us in the future. It would be our pleasure to assist you again.

Thank you for your interest in FUJIFILM products and services.


Authorized Customer Care Representative
Customer Care, Imaging Division
FUJIFILM North America Corporation
Email: contactfuji@fujifilm.com


So either they are holding their cards in close--maybe planning a rollout continent by continent, or it's all a sham. Please please please please bring it back!